In the meantime, check out my work on Behance.
Irma was born in Sarajevo, Bosnia and Herzegovina. She holds a PhD in Graphic Engineering and Design from University of Novi Sad, Serbia where she had previously received both her MSc and BA degrees. She is a coauthor of a textbook “Typefaces and Typography” (University of Novi Sad, 2015). Her academic research focuses on expressive qualities of typography in graphic communication. Her papers on the rhetoric of typography and effectiveness of typography in various communication contexts appear in journals, conference proceedings and as book chapters. Her artistic work has been exhibited in solo and group exhibitions nationally and internationally. She is currently an assistant professor of graphic design at Wichita State University, KS, USA.
Her most recent research explores the phenomenon of multilingualism, i.e. multi-script typography, which has entered the world of graphic design due to globalization. She is currently organizing her academic research so it aligns with and informs her developing creative practice, which focuses on multilingual typography. She herself comes from a region that is historically connected to the use of bi-scriptural typography.
Contact
Email
Instagram
Academia.edu
LinkedIn
Education
, Graphic Engineering and Design, Department of Graphic Engineering and Design, Faculty of Technical Sciences, University of Novi Sad, Serbia, 2018
Thesis Title: Model of Typography Effectiveness in print advertisements
, Graphic Engineering and Design (integrated bachelor and master degree), Department of Graphic Engineering and Design, Faculty of Technical Sciences, University of Novi Sad, Serbia, 2010
Thesis Title: Deconstruction in Magazine Layout
Professional
Appointments
, School of Art, Design and Creative Industries, Visiting Assistant Professor of Graphic Design, 2019-present
, Faculty of Technical Sciences, Department of Graphic Engineering and Design, Teaching Assistant/Teaching Associate of Graphic Design and Typography, 2010-2019
, Marketing & Events Agency, medior graphic designer, lead photographer, 2008/2010
, junior graphic designer, photographer, 2006-2008
, junior graphic designer, 2006-2006
, internship, 2004-2005
Publications
Puškarević I.: The Image of Type: The Wonders of Multi-script Typography; in Perspectives on Visual Learning, vol. 4, How Images Behave, (eds.) Petra Aczel, András Benedek, Kristóf Nyíri, Budapest, Hungarian Academy of Sciences, p. 123-125, 2020, ISBN 978-963-421-841-8
Puškarević I.: The Culture of Typography: Combining Rhetorical Resources with Typeface Design; in Perspectives on Visual Learning, vol. 1, Vision Fulfilled, The Victory of the Pictorial Turn, (eds.) András Benedek, Kristóf Nyíri, Frankfurt, Peter Lang GmbH, 2019, p. 67-77, ISBN 978-963-313-304-0
Puškarević I., Nedeljković U.: The Semiotics of Images: Photographic Conventions in Advertising; in Visual Learning, vol. 5, Beyond Words: Pictures, Parables, Paradoxes, (eds.) András Benedek, Kristóf Nyíri, Frankfurt, Peter Lang GmbH, 2015, p. 109-115, ISBN 978-3-631-66385-1
Puškarević I., Dimovski V.: Creative Approach to Visual Learning: The Use of Filmmaking Techniques and the Rhetoric of Typography, Opus at Educatio, 2017, Vol. 4, No 2, online edition, DOI: http://dx.doi.org/10.3311/ope.193
Puškarević I., Nedeljković U., Dimovski V., Možina K.: An eye tracking study of attention to print advertisements: Effects of typeface figuration, Journal of Eye Movement, 2016, Vol. 9, No 5, pp. 1-18, ISSN 1995-8692
Nedeljković U., Novaković D., Puškarević I., Tomić I.: Helvetica as a Type Convention for the Youthful and Trendy Image: A Consumer Response to Designer Safe Option, Marketing - Časopis za marketing, teoriju i praksu, 2014, Vol. 45, No 1, pp. 50-62, ISSN 0354-3471
Nedeljković U., Puškarević I., Novaković D., Pinćjer I.: The Effectiveness of Sex Appeal in Print Ads in Relation to a Visual Register of the Message: Articulating a New Framework, Marketing - Časopis za marketing, teoriju i praksu, 2013, Vol. 44, No 3, pp. 247-263, ISSN 0354-3471
Puškarević I., Nedeljković U.: Dekonstruktivizam i multi stil u oblikovanju magazina, Zbornik radova Fakulteta tehničkih nauka, 2010, Vol. 25, No 20, pp. 4209-4212, ISSN 0350- 428X
Puškarević I.: The Image of Type: The Wonders of Multi-script Typography; in Perspectives on Visual Learning, vol. 4, How Images Behave, (eds.) Petra Aczel, András Benedek, Kristóf Nyíri, Budapest, Hungarian Academy of Sciences, p. 123-125, 2020, ISBN 978-963-421-841-8
Puškarević I.: The Culture of Typography: Combining Rhetorical Resources with Typeface Design; in Perspectives on Visual Learning, vol. 1, Vision Fulfilled, The Victory of the Pictorial Turn, (eds.) András Benedek, Kristóf Nyíri, Frankfurt, Peter Lang GmbH, 2019, p. 67-77, ISBN 978-963-313-304-0
Puškarević I., Nedeljković U.: The Semiotics of Images: Photographic Conventions in Advertising; in Visual Learning, vol. 5, Beyond Words: Pictures, Parables, Paradoxes, (eds.) András Benedek, Kristóf Nyíri, Frankfurt, Peter Lang GmbH, 2015, p. 109-115, ISBN 978-3-631-66385-1
Puškarević I., Nedeljković U., Pinćjer I., Franken G., Pušnik N.: The Effects of Typeface and Image Complexity on Consumer' Visual Attention and Attitudinal Responses in Advertising, 8. Conference on Information and Graphic Arts Technology, Ljubljana, 7-8 June, 2018
Dimovski V., Puškarević I.: Creative Approach to Visual Learning: The use of filmmaking techniques, 7. 7th Visual Learning Conference, Budapest, 11-12 November, 2016
Nedeljković U., Puškarević I., Pinćjer I.: The effectiveness of juice box graphic design solution incongruent with consumer memory schema, 14. Tiskarstvo i Dizajn 2015, Zagreb: Akademija Tehničkih Znanosti Hrvatske - Centar za grafičko inženjerstvo i Grafički fakultet Sveučilišta u Zagrebu, 27-28 March, 2015, pp. 59-64, ISBN 978-953-7064-32-7
Puškarević I., Nedeljković U.: The semiotics of images: Photographic conventions in advertising, 5. Visual Learning Conference, Budapest, 14-15 November, 2014
Puškarević I., Nedeljković U., Pinćjer I.: Visual Analysis of the Typeface Management in Brand Identity, 7. International Symposium on Graphic Engineering and Design GRID, Novi Sad: Faculty of Technical Sciences, Department of Graphic Engineering and Design, 13-14 November, 2014, pp. 427-433, ISBN 978-86-7892-647-1
Puškarević I., Nedeljković U.: The Rhetoric of Typography: Educational Framework, 10. International Conference on Typography and Visual Communication, Nicosia: University of Nicosia, 6-8 June, 2013
Puškarević I., Nedeljković U., Pinćjer I.: Typeface Persona: A Review Study, 11. Seminar in Graphic Arts, Pardubice: University of Pardubice, Department of Graphic Arts and Photophysics, 2013, 17-18 June, 2013, pp. 156-160
Puškarević I., Nedeljković U.: The Effectiveness of Sex Appeal in Advertising in Relation to Semiotic Codes, 16. "Blaž Baromić" International Conference on printing, design and graphic communications, Senj: Hrvatsko društvo grafičara, 26-29 September, 2012, pp. 273-286, ISBN 978-953-56838-2-7
Nedeljković U., Banjanin B., Puškarević I.., Pinćjer I.: Empirical findings on feature distinctiveness: legibility based on differentiation of characters, 6. International Symposium on Graphic Engineering and Design, GRID, Novi Sad, 15-16 November, 2012, pp. 261-270, ISBN 9788678924576
Nedeljković U., Puškarević I.: Rhetorical typography of multi-style and deconstructivism, 15 th International Conference on Printing, Design and Graphic Communications Blaž Baromić, 15. International Conference on Printing, Design and Graphic Communications – Blaž Baromić, Senj: Hrvatsko društvo grafičara, Sveučilište u Zagrebu, Grafički fakultet, 16- 19 September, 2011, pp. 121-133, ISBN ISBN 978-953-56838-0
Puškarević I.: The Rhetoric of Typefaces for the New Visual Age, Nicosia: University of Nicosia, 6-8 June, 2019
Puškarević I.: The culture of typography: Combining rhetorical resources with typeface design, 8. Visual Learning Conference, Budapest, 26-28 April, 2018
Puškarević I., Nedeljković U., Pinćjer I., Franken G., Pušnik N.: The Effects of Typeface and Image Complexity on Consumer' Visual Attention and Attitudinal Responses in Advertising, 8. Conference on Information and Graphic Arts Technology, Ljubljana, 7-8 Jun, 2018
Dimovski V., Puškarević I.: Creative Approach to Visual Learning: The use of filmmaking techniques, 7. 7th Visual Learning Conference, Budapest, 11-12 November, 2016
Puškarević I., Nedeljković U.: Consumer response to typeface rhetoric in ad headline: A preliminary study, 8. International Symposium on Graphic Engineering and Design GRID, Novi Sad, 3-4 Novembar, 2016
Puškarević I., Nedeljković U.: The semiotics of images: Photographic conventions in advertising, 5. Visual Learning Conference, Budapest, 14-15 November, 2014
Puškarević I., Nedeljković U., Pinćjer I.: Visual Analysis of the Typeface Management in Brand Identity, 7. International Symposium on Graphic Engineering and Design GRID, Novi Sad: Faculty of Technical Sciences, Department of Graphic Engineering and Design, 13-14 November, 2014, pp. 427-433, ISBN 978-86-7892-647-1
Nedeljković U., Puškarević I., Pinćjer I.: Masculinity and Male Imagery in Advertising: Verbal Register as a Mediator of Advertising Effectiveness, 3. International Scientific Conference A.l.I.C.E., Ljubljana, 5 Novembar, 2014, pp. 128-136, UDK: 978-961-92619-8-9
Puškarević I., Nedeljković U.: The Rhetoric of Typography: Educational Framework, 10. International Conference on Typography and Visual Communication, Nicosia: University of Nicosia, 6-8 June, 2013
Sony Magazine, Germany
Loop Magazine, Germany
ReFoto Magazine, Serbia
Switch Pages Magazine, Serbia
24h Daily Newspaper, Serbia
Kuhinjica – Culinary Magazine, Serbia
Exhibitions
, 23rd Wichita State faculty biennial, Wichita, KS, USA, 2020
, Biennial Exhibition, The Archives of Vojvodina, Novi Sad, Serbia, 2019
Gallery Forma, Novi Sad, Serbia, 2014
Cultural
Engagement
Member of Association of Applied Arts Artists and Designers of Vojvodina/UPIDIV, Serbia, since 2011
Executive Member of the UPIDIV Association's Exhibition Council for 2014
Collaborations
2014 - EU Tempus Project “Visuality and Mathematics”, School of Mathematics, School of Psychology
2013 - EU Tempus Project “Visuality and Mathematics”, School of Mathematics, School of Psychology
Workshops
, Open Data Week 2019
, GRID Open Days, 2017
GRID Open Days, 2016
“Poster Design”, GRID Open Days, 2015
Title
Model of typography
effectiveness in print
advertisements
Key words
Typography, typeface
design effects, visual
communication, graphic
communication, eye
tracking, print advertising
Title
Model of typography
effectiveness in print
advertisements
Key words
Typography, typeface
design effects, visual
communication, graphic
communication, eye
tracking, print advertising