Phd, Graphic Engineering and Design, Department of Graphic Engineering and Design, Faculty of Technical Sciences, University of Novi Sad, Serbia, 2018
Thesis Title: Model of Typography Effectiveness in print advertisements
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MSc, Graphic Engineering and Design (integrated bachelor and master degree), Department of Graphic Engineering and Design, Faculty of Technical Sciences, University of Novi Sad, Serbia, 2010
Thesis Title: Deconstruction in Magazine Layout

Book Chapters / Journals /Online Essays
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Puškarević I.: One Story Cannot Fit Them All, AIGA DesignEducators Community, Reflections Series, 2022. Online access:https://educators.aiga.org/one-story-cannot-fit-them-all/
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PuškarevićI.: Seeing Through Letterforms: Typography Past and Future; in Perspectives on Visual Learning, Vol. 5, Facing the Future - Facingthe Screen, (eds.) Petra Aczel, András Benedek, Kristóf Nyíri,Budapest, Hungarian Academy of Sciences, p. 25-31, 2022, ISBN978-615-6448-26-2
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PuškarevićI.: The Image of Type: The Wonders of Multi-script Typography; in Perspectives on Visual Learning, vol. 4, How Images Behave,(eds.) Petra Aczel, András Benedek, Kristóf Nyíri, Budapest,Hungarian Academy of Sciences, p. 123-125, 2020, ISBN978-963-421-841-8
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Puškarević I.: The Culture ofTypography: Combining Rhetorical Resources with Typeface Design; in Perspectives on Visual Learning, vol. 1, Vision Fulfilled, TheVictory of the Pictorial Turn, (eds.) András Benedek, KristófNyíri, Frankfurt, Peter Lang GmbH, 2019, p. 67-77, ISBN978-963-313-304-0
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Puškarević I., Nedeljković U.: The Semiotics of Images: Photographic Conventions in Advertising; in Visual Learning, vol. 5, Beyond Words: Pictures, Parables,Paradoxes, (eds.) András Benedek, Kristóf Nyíri, Frankfurt, PeterLang GmbH, 2015, p. 109-115, ISBN 978-3-631-66385-1
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PuškarevićI., Dimovski V.: Creative Approach to Visual Learning: The Use ofFilmmaking Techniques and the Rhetoric of Typography, Opus at Educatio, 2017, Vol. 4, No 2, online edition, DOI:http://dx.doi.org/10.3311/ope.193
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Puškarević I.,Nedeljković U., Dimovski V., Možina K.: An eye tracking study ofattention to print advertisements: Effects of typeface figuration,Journal of Eye Movement, 2016, Vol. 9, No 5, pp. 1-18, ISSN1995-8692
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Nedeljković U., Novaković D., PuškarevićI., Tomić I.: Helvetica as a Type Convention for the Youthful and Trendy Image: A Consumer Response to Designer Safe Option, Marketing- Časopis za marketing, teoriju i praksu, 2014, Vol. 45, No1, pp. 50-62, ISSN 0354-3471

Nedeljković U., PuškarevićI., Novaković D., Pinćjer I.: The Effectiveness of Sex Appeal inPrint Ads in Relation to a Visual Register of the Message:Articulating a New Framework, Marketing - Časopis za marketing,teoriju i praksu, 2013, Vol. 44, No 3, pp. 247-263, ISSN0354-3471

Puškarević I., Nedeljković U.:Dekonstruktivizam i multi stil u oblikovanju magazina, Zbornik radova Fakulteta tehničkih nauka, 2010, Vol. 25, No 20, pp.4209-4212, ISSN 0350- 428X‍

Conference Proceedings

Puškarević I., Nedeljković U., Pinćjer I., Franken G., Pušnik N.: The Effects of Typeface and Image Complexity on Consumers' Visual Attention and Attitudinal Responses in Advertising, 8. Conference on Information and Graphic Arts Technology, Ljubljana, 7-8 June, 2018


Dimovski V., Puškarević I.: Creative Approach to Visual Learning: The use of filmmaking techniques, 7. 7th Visual Learning Conference, Budapest, 11-12 November, 2016

Nedeljković U., Puškarević I., Pinćjer I.: The effectiveness of juice box graphic design solution incongruent with consumer memory schema, 14. Tiskarstvo i dizajn 2015, Zagreb: Akademija Tehničkih Znanosti Hrvatske - Centar za grafičko inženjerstvo i Grafički fakultet Sveučilišta u Zagrebu, 27-28 March, 2015, pp. 59-64, ISBN 978-953-7064-32-7

Puškarević I., Nedeljković U.: The semiotics of images: Photographic conventions in advertising, 5. Visual Learning Conference, Budapest, 14-15 November, 2014

Puškarević I., Nedeljković U., Pinćjer I.: Visual Analysis of the Typeface Management in Brand Identity, 7. International Symposium on Graphic Engineering and Design GRID, Novi Sad: Faculty of Technical Sciences, Department of Graphic Engineering and Design, 13-14 November, 2014, pp. 427-433, ISBN 978-86-7892-647-1

Puškarević I., Nedeljković U.: The Rhetoric of Typography: Educational Framework, 10. International Conference on Typography and Visual Communication, Nicosia: University of Nicosia, 6-8 June, 2013

Puškarević I., Nedeljković U., Pinćjer I.: Typeface Persona: A Review Study, 11. Seminar in Graphic Arts, Pardubice: University of Pardubice, Department of Graphic Arts and Photophysics, 2013, 17-18 June, 2013, pp. 156-160

Puškarević I., Nedeljković U.: The Effectiveness of Sex Appeal in Advertising in Relation to Semiotic Codes, 16. "Blaž Baromić" International Conference on printing, design and graphic communications, Senj: Hrvatsko društvo grafičara, 26-29 September, 2012, pp. 273-286, ISBN 978-953-56838-2-7

Nedeljković U., Banjanin B., Puškarević I.., Pinćjer I.: Empirical findings on feature distinctiveness: legibility based on differentiation of characters, 6. International Symposium on Graphic Engineering and Design, GRID, Novi Sad, 15-16 November, 2012, pp. 261-270, ISBN 9788678924576

Nedeljković U., Puškarević I.: Rhetorical typography of multi-style and deconstructivism, 15 th International Conference on Printing, Design and Graphic Communications Blaž Baromić, Senj: Hrvatsko društvo grafičara, Sveučilište u Zagrebu, Grafički fakultet, 16- 19 September, 2011, pp. 121-133, ISBN ISBN 978-953-56838-0

Conference / Design EventsTalks
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Puškarević I.: Material Flows: Experiment andPlay, Pop Up Design Festival,Academy of Fine Arts, Sarajevo, 2022

Puškarević I.: Between Personal andCollective, The XXIV FacultyBiennial: Transmissions, 2023Ray J,

Puškarević I.: Crabbylegs and theThree Shells / Patitas de Cangreho y Los Tres Caparazones BookPresentation, The XXIV FacultyBiennial: Transmissions, 2023

Puškarević I.: Not at First Sight, AIGAWichita: Student Portfolio Forum,2022

‍Puškarević I.: Typography as a Space ofRemembrance, Pop InTalk, Academy of Fine Arts,Sarajevo, 2022

Puškarević I.: Mapping the love of type andlanguage, AIGA Wichita: Pecha Kucha,2022

Puškarević I.: The Rhetoric of Typefaces forthe New Visual Age, 20. International Conference onTypography and Visual Communication, Nicosia: University ofNicosia, 6-8 June, 2019
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Puškarević I.: The culture oftypography: Combining rhetorical resources with typeface design, 8.Visual Learning Conference, Budapest, 26-28 April,2018
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Puškarević I., Nedeljković U., Pinćjer I.,Franken G., Pušnik N.: The Effects of Typeface and Image Complexityon Consumer' Visual Attention and Attitudinal Responses inAdvertising, 8. Conference on Information and Graphic ArtsTechnology, Ljubljana, 7-8 Jun, 2018

Dimovski V.,Puškarević I.: Creative Approach to Visual Learning: The use offilmmaking techniques, 7. 7th Visual Learning Conference,Budapest, 11-12 November, 2016

Puškarević I.,Nedeljković U.: Consumer response to typeface rhetoric in adheadline: A preliminary study, 8. International Symposium onGraphic Engineering and Design GRID, NoviSad, 3-4 November, 2016
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Puškarević I.,Nedeljković U.: The semiotics of images: Photographic conventions inadvertising, 5. Visual Learning Conference, Budapest, 14-15November, 2014

Puškarević I., Nedeljković U., PinćjerI.: Visual Analysis of the Typeface Management in Brand Identity, 7.International Symposium on Graphic Engineering and Design GRID, NoviSad: Faculty of Technical Sciences, Department of GraphicEngineering and Design, 13-14 November, 2014, pp. 427-433, ISBN978-86-7892-647-1

Nedeljković U., Puškarević I.,Pinćjer I.: Masculinity and Male Imagery in Advertising: VerbalRegister as a Mediator of Advertising Effectiveness, 3.International Scientific Conference A.L.I.C.E., Ljubljana, 5Novembar, 2014, pp. 128-136, UDK: 978-961-92619-8-9

PuškarevićI., Nedeljković U.: The Rhetoric of Typography: EducationalFramework, 10. International Conference on Typography and VisualCommunication, Nicosia: University of Nicosia, 6-8 June, 2013

"It's All a Part of the Process", 23rd Wichita State faculty biennial, Wichita, KS, USA, 2020
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"Form 23", Biennial Exhibition, The Archives of Vojvodina, Novi Sad, Serbia, 2019

"MusicOscope", Gallery Forma, Novi Sad, Serbia, 2014

Member of Association of Applied Arts Artists and Designers of Vojvodina/UPIDIV, Serbia, since 2011
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Executive Member of the UPIDIV Association's Exhibition Council for 2014

2014 - EU Tempus Project “Visuality and Mathematics”, School of Mathematics, School of Psychology

2013 - EU Tempus Project “Visuality and Mathematics”, School of Mathematics, School of Psychology

“Data Visualisation”, Open Data Week 2019
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“Print Design and Production”, GRID Open Days, 2017
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“Applied Photography”, GRID Open Days, 2016

“Poster Design”, GRID Open Days, 2015